But if PrestaShop is an intuitive platform, easy to handle, it nevertheless requires more or less extensive support depending on the experience of companies wishing to use it. This is what Matthias Bonnardel of Celaneo, who piloted the project, remarks: “PrestaShop is a solution that can be modulated according to one’s needs. For small businesses that do not have a budget or experience in e-commerce, we recommend that they surround themselves with a partner agency who could guide them in carrying out the project. However, it remains a tool with a very good price-quality ratio for VSEs and SMEs who want a sustainable solution.
You will be able to optimize your sales during
Currently, Synalia has put two of the three websites online. Next step: the migration of the Montresandco.com site. One thing is certain: for PrestaShop, we can say that it’s mission accomplished! “The customer benefits are Canada Email List real and concrete. The customer journey is seamless and loyalty offers are now valid online and in store. Another advantage: facilitated unified commerce. Click & collect is growing by more than 50%,” concludes Cédric de Bretagne, e-commerce director at Synalia.
The benefits of payment in installments on online sales are increasingly well known. We often talk about the impact of the BNPL on purchases, the increase in the average basket or even on loyalty.
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These aspects have an important role in the development of online sales for merchants, but what are the advantages for them in terms of efficiency and management.
Some solutions allow you to set up the split payment option according to your needs. You can also decide how to allocate financing costs, at your expense or at the client’s expense. For example, it may be interesting to offer split payment free of charge (for your customer) during peak sales such as Black Friday, Mother’s Day or back to school: it thus becomes a real promotional argument. The rest of the time, you can offer it with a fee, so that split sales don’t cannibalize cash sales.