Interestingly, the majority of vk users are. Under the age of 25, which is especially helpful for brands. Targeting this specific age bracket, as it gives facebook. Whose users are typically over 35, another. Option ( source ). The reason you haven’t heard of this network is. Because it isn’t used much outside of eastern europe. Lack of awareness coupled with the bureaucracy that comes. With working in russia has led to the site’s limited. Penetration west , despite more than 460 million UK email list free download users worldwide and a daily. Reach more than double that of instagram.
VKontakte: The “lost world” in the eCommerce universe
Okay, the comparison to “The Lost World” might be a pretty big statement, but it exists, a lot of people outside of Eastern Europe don’t know about it, and due to the fact that VK hasn’t yet been completely overrun by advertisers outside of Russia , has a hidden and uncharted territory (ie a market of 460 million users worldwide). VK’s big draw for eCommerce is its huge presence in Eastern Europe, with over 70 million daily active users, it is by far the most popular social network in Russia and the second most popular in the world. Here you see the enormous value of the network.
What is VKontakte?
We tell you a little about VK in case you didn’t know it, because the page has not yet penetrated the western world to the same extent. It has all the usual social network features like public and private messages, groups, company and fan pages, events, sharing, tagging, creating and even playing games, with the main focus being on private DX Leads messages and sharing photos and updates with friends. VK is an amalgamation of Facebook, Spotify, Youtube, Whatsapp, Game center and virtual payment all in one! It is fast becoming the Russian version of WeChat, the social giant that dominates in its native China.
