After all, if your audience is looking for more complete information and ends up preferring content present in images with text, you should prioritize creating a carousel, for example, instead of just producing videos on Reels, which are usually more relax. And it is with the definition of one or more personas that you can understand how to approach each subject, when is the best moment and what content formats to prioritize to increase engagement with your brand — until it’s time to make a purchase decision! Tip Persona and target audience understand the main differences Know exactly what your brand wants to communicate.
The more clarity you have about
What defines your brand, the clearer your communication is — and as a result, you attract the right customers . So reflect on values, beliefs, principles … and understand how you want your brand to be seen within Instagram . For example authentic Honduras Email List Reliable fun informative Innovative, etc. This definition must also come from your persona , thinking, for example how does she communicate? for your brand when producing content for Instagram ! Below are some ideas for content types 4 content ideas for Instagram Show different ways to use your product or service One way to prevent your profile from becoming just a shop.
Window is to create content that shows different ways
Of using your product or service. Seek to produce videos , for example, that can fulfill this objective — just as Nestlé did, when creating a recipe profile DX Leads on Instagram Nestlé’s Instagram By the way, you can also do like Nestlé and encourage your customers to produce this content so that it can be share on your company profile Nestlé’s Instagram That way, you not only increase engagement , improve customer relationships, and create a lot of social proof, but you also build a community around the brand! What about? Show behind the scenes of the company and its team Instagram is a social network and, as its name implies, people are present in it in search of social interaction.