In the positioning of websites, we can meet the phrase linked page. What exactly is a linked page? Why is it linked and for what purpose? You can find all the information in this post. Linked page – definition A linked site is a website to which links from linking […]
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Buying a flat or a house is a big investment . Customers carefully analyze available solutions, check developers’ websites, verify which development investments enjoy the best opinions. As you can easily guess, the competition on the development market is huge. So how to conduct online marketing activities to reach interested […]
SWL, or link exchange system, was a very popular mechanism in website positioning some time ago. SWL’s have always been a very controversial topic and had both its supporters and opponents. Today I will present what exactly link exchange systems are and what exactly they are used for. SWL (Link […]
Logistics companies – they provide transport services, deal with issues in the field of forwarding or storage of goods. What should the websites of such companies look like? How can these businesses reach customers looking for service providers? What e-marketing activities can be carried out in the transport industry? We […]
Laser precise targeting collects a huge amount of data about users. Which it uses to precisely target its ads . If you want to reach, for example, women in who are Choosing a target between 30 and 35 years old. Have a child up to 15 years old and like […]
Create high-quality content that provides important and valuable information to people in your target audience. If you are targeting more than one audience. That’s why it’s a create content tailor to each of them. Whoever you’re contacting should be able to easily understand and use the information you provide. Segmenting […]
Once you know which communities your customers are in, you will know how to best reach them. What value can I offer for free? Offering people value for free and with no strings attach is one of the best ways to build trust quickly . Think about what information or […]
You can achieve the narrowest possible focus, for example, by dividing your target group into even smaller parts . For example, if you’re selling an exercise course or app, you can build ad campaigns for several different fitness levels, from beginner to advanc. You can then send different advertising messages. […]
Also the reasons why they should want to buy your product may be different for different people. Let’s take a look at how to find the group or people who can get the most out of your. The goal is to maximize product and make sure they learn about your […]
The right time to send an In general, the best time to send marketing s is when people check their s the most, which means during the morning on weekdays. The goal is for the user programs usually allow sending an to each recipient at the time when they most […]
Its strength is the gradual building of a relationship between a potential customer and your company. During the campaign, you send a series of s that build trust and gradually. When you launch a campaign convince you of the quality of the entire product. All the content you provide in […]
Optimization for mobile devices As more and more people handle on mobile phones, mobile optimization is essential. Surveys show that most people don’t wait more than 3 seconds for a website to load on a mobile phone. Since 70% of s are open on a mobile device and your CTAs […]
However to be effective, you ne to send messages to people who are actually interest, otherwise your s will end up in the spam folder. Since everyone is interest in something a little different, you ne to segment your list into the smallest possible segments bas on the information you […]
Considering the average bounce rate for the entire website as an SEO metric is not a good idea. This figure can have various reasons and not all of them are bad. While it can indicate irrelevant content or poor design or navigation, it can also mean that your content immiately […]
Industry, extracting resources and processing them in such a way that they meet the needs of consumers. Production of machines, devices, various types of parts and components. We distinguish the metallurgical, chemical, mining and energy industries – we could go on and on. Without industrial companies, a large part of goods would […]
Websites that provide a pleasant user experience (UX) . If users are happy with your site, you’ll be reward with higher rankings , and satisfaction is bas on how well (and quickly) your site loads. However, UX is not only about spe, but also about ease of orientation, accessibility and […]
One link from a quality and authoritative domain can be worth more than 100 backlinks from miocre or low-quality domains. Even though every link you build can help your search engine optimization, links from domains that link to you for the first time are usually stronger than links from domains […]
Track the bounce rate for individual pages, go to “Behavior” > “Site Content” > “Exit Pages”. If you discover pages that cause people to leave your site, and you want to ruce the bounce rate on those pages, you can do the following, for example: Make sure the layout and […]
One of the most important metrics that tell about the effectiveness of your SEO is traffic. Organic traffic is the traffic you get from the search results pages (SERPs) of Google, Seznam, Bing or another search engine without paying for ad placement. So, if your SEO strategy is working properly […]
It would be a bonus if you could squeeze the site name into the title, as this text will appear in bold. This will help the ad stand out on the search results page among other ads. Use location extensions and call extensions The location extension allows you to display […]
Use bid adjustments to lower your CPA If you’re using a manual CPC bidding strategy, you can use bid adjustments to influence CPC if you appear to users in a certain location. In the Locations section, a bid adjustment column will appear where you can adjust the amount of the […]
If you have multiple areas select, they will all appear in a list – you can zoom in on the map to see them all. Maximize return on advertising investment with geotargeting When setting up geotargeting, you ne to pay attention to one nuance. When you click on the blue […]
The most obvious reason for geo-targeting is that you can avoid wasting advertising spend on consumers who are unlikely to use your services or products. Even if your e-shop delivers goods throughout the Czech Republic, you can use geographic targeting to launch different ads in different regions and adapt them […]
One of the main advantages of PPC ads is the ability to fully customize them. Even though you have to pay for each click, for each visitor to your website. You can very flexibly influence who it will be, who will see your ad and who won’t. This ability to […]
Run lead generation ads to expand your first-party data collection As third-party cookies are at the end of their lifespan , first-party data collection is now a priority for advertisers. While you can (and should) put forms on your site that collect addresses and other customer information, you can scale […]
Check your campaign settings to make sure there are no restrictions or exclusions that could make this strategy ineffective. You’ll also ne a solid list of negative keywords to start with. Turn YouTube Studio into a video optimization and ad serving tool YouTube Studio is widely known as a hub […]
However as PPC platforms evolve, implement new features in the name of automation, privacy protection, and last but not least, customer behavior changes, we should also update the strategies we use to achieve the highest possible performance of PPC ads . PPC strategies you should be using in 2021 Almost […]
