Google Analytics and the GDPR Beware of the configuration

Google Analytics is in the sights of the authorities, because of the use and processing of certain data. If it is an essential tool in terms of referencing and data monitoring, attention must be paid to its configuration to be in compliance with the RGPD. If some announced a removal of the tool in France, others envisaged a different use. In order for the processing to comply with the GDPR regulations , you will have a few tasks to perform. Pay attention to the configuration of Google Analytics Individuals and professionals mainly use Google Analytics. It is therefore difficult to miss Google Analytics since it is complete and above all free, when other solutions can be relatively expensive. Google Analytics setup For the moment, vagueness reigns, Google has not necessarily communicated and no sanction has really fallen, there are however rumours.

Provide alternatives to Google Analytics

If Google Analytics were to be removed in France and Europe in the worst case scenario. You can still consider possible alternatives. There are indeed many solutions that allow you to Cyprus Phone Number List collect information related to your website. Provide alternatives to Google Analytics Whether it’s your personal blog or for a site used for professional purposes. Here are some available alternatives: Matomo: it is free and it is particularly renowned for its respect for data and privacy. Plausible: it is pay, but it is effective in measuring traffic on your site. Abla Analytics: it is free and it focuses on the audience. You can always install a new solution in parallel with Google Analytics , in order to take advantage of the new features offered by another tool. Insofar as the world of natural referencing relies on the collection of statistics.

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What are the risks involve

For the moment, no official information seems to be available from the CNIL or from Google. Patience is therefore require, but this case shows that you should not always focus on a single tool. If this were to be delete, you could find yourself in an embarrassing situation if you do not take the initiative. Google therefore DX Leads did not have a formal notice, but compliance with the GDPR could be expect. For now, you do not risk any financial penalty if you use Google Analytics, but everyone remains responsible for the information collected, processed and stored. Being in compliance is important and you should not wait. If you have a website, you must therefore comply with all the GDPR requests mentioned by the CNIL. If you are considering using an alternative, opt for a solution that fully respects the GDPR .

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