When browsing the Internet, the data provided by the potential customer’s behavior suggests their intentions to digital media vehicles. In a less technical explanation, this means you’ll be able to advertise on social networks like Instagram and Facebook, appearing to the people who need you right now . Instagram ad example Instagram ad example So, on the one hand, you appear to those who searched passively (Google), on the other hand, you appear proactively (social networks), reaching greater market potential. . Not investing in SEO SEO Search Engine Optimization ) techniques aim.
To place the company’s pages in the spotlight
In Google’s organic search and other search engines. They are important because the better positioned the pages are, the more clicks they receive and, therefore, the more visitors can become customers. If you don’t use these techniques, you lose a lot and Uganda Email List you have no idea how much! To give you an idea, according to data from Advanced Web Ranking , the first place in organic search receives about % of clicks , while the second position concentrates % and the third %. That is, if you do not use SEO , your website will not appear in the best positions and, consequently, you will lose a very large portion of the business occurring in your segment.
This is the rational reason
But there is an emotionally relevant reason in the customer’s decision making due to a phenomenon called the HALO effect, many people perceive the company positioned in st place on Google as the best purchase option and or the leader in your DX Leads market . If you still haven’t experienced results like this in practice, as you’ve never conquered the long-awaited top, the result in sales provided by the number position is incredible . In this case, I recommend two case studies about exactly this ➡ How the top of Google increased the sales of Famiglia Valduga by % ➡ From to thousand visits per month conquering the top of Google . Do not advertise You still don’t have the organic reach you need to hit your growth goals.