Competition Analysis Competitor analysis is also a very important detail before starting to create your Digital Marketing strategy . Fortunately, we can learn a lot from the mistakes and successes of other companies in the segment. That’s why it’s important to make a survey of which companies are standing out in your market , who are your biggest competitors and, from there, organize a list of those companies that are worth following up. Evaluate what they are doing what kind of content they are producing what kind of language are they using how the public is behaving what mistakes are being made which actions seem to work.
Understanding these questions about
At this point, it is important that you already know your persona and know exactly what type of content and what subjects need to be work on. Keeping this in mind, it is possible to do keyword research , through tools such as SEMRush and Google Key Armenia Email List Word Planner, to find the most interesting terms for your content production . So make a list of terms that will help you answer your consumers’ questions and create content optimize for each of them, thinking not only about the volume of searches, but also the intention of those searches.
Channel analysis Channel analysis is important
For you to understand where you are today and what are the bottlenecks in your strategies. If you already have a website, make sure it has all the DX Leads most important information about your business , if there are descriptions of the products and services you sell, company information, contact information, and other details. A complete, functional and optimize website for a good experience for your consumers is the best way to work these channels . If you are working on your Digital Marketing to sell decoration , for example, you nee to assess whether your website and the information present there are offering your customer all the content they need to get to know your company.