One of the biggest mistakes in Digital Marketing is confusing target audience with persona. Target audience is a broad concept with different consumer profiles while the persona could be considere an individual portrait of a person within that broad profile. When we define a persona, we have the chance to not only gather demographic and abstract data about a lead’s behavior. Thus, the opportunity to speak from human to human , using detaile data that makes the consumer a life as real as you or me. lead A more humanize view of the potential customer (the Leads ) is important for the company.
To develop a strategy that aims
To nourish this person with everything they need – and at the ideal moment, base on what they already do – to convince them her to buy a product or service. It is essential to look at the idea of leads in stages (which in turn are divide between the sectors Bahamas Email List Of the business), which can start with a Landing Page in the Sales Funnel, migrate to articles create by the bases of Content Marketing, until reaching the hands of the sales team — which closes the deal. sales funnel Sales Funnel is a theoretical model that has become popular as a Holy Grail of Digital Marketing — which, for me, can be a big trap, as a lead can decide to close a deal at any stage of the funnel.
The customer’s journey will depend
On a factor that we consider a lot here at Orgânica the context . Each customer will reach your product, service or content in a unique way and trying to control each step of the lead in the buying journey is always useful. It is this control that we DX Leads call the funnel how the lead passes from one stage to another in familiarizing itself with the company until closing the deal — but it is impossible to do this all the time. Nutrition Flow One of the ways to gain the lead’s trust — and later their loyalty — is through a periodic nutrition flow that informs this potential customer about the company’s universe from the products it sells to the values it propagates.
