When it comes to marketing , nothing should be left to chance. Every detail counts, including colors . These are an integral part of your visual identity . How can colors help you sell better ? What do they mean from a marketing point of view? How can you use them to grow your business ? Colors in marketing: instructions for use.
In the e-commerce sector, visual identity is more than important. It is what characterizes your brand, alongside your values and the history of your company.
Colors are central to your visual identity. Your logo, symbol of your company, is made up of shapes, but also of colors.
What is the impact of colors
Several studies have demonstrated the impact that colors can have on the consumer’s act of purchase . They act on the psyche. The meanings Colombia Email List of colors vary according to eras, societies, ages, traditions, sexes and fashions.
You need to think about how you want your customers to feel . What does your brand symbolize? What universe is it associated with.
The colors chosen will be an undeniable lever of conversion.
The colors chosen when defining the components of your graphic charter are therefore decisive.
Colors in marketing: their meaning
Blue is the most popular color in the world . Its nuances are innumerable. It also conveys positive feelings.
calm : This is explained by the association that is made of this color with the natural elements that are the sky and the sea. Blue then makes one think of immensity, freedom, escape, dream , to lightness.
trust : Experience has shown that companies that have used blue in their logo have often conveyed a benevolent and positive image. In the minds of consumers, blue is then the color of reinsurance.
communication : Just look at the logos of Facebook and Twitter; universality : Blue is an inclusive color.
