In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads. Within the inbound marketing strategy, social networks play a vital role in disseminating content and generating a link with the community. They also help us generate leads or attract users in other phases of the marketing funnel. Let’s see, below, what features Instagram Ads provides us to enhance our content strategy. Instagram has the same hyper-targeted targeting capabilities as Facebook. This means that the right user can be reached for each product and messages tailored to their interests. Local real estate agent database list campaigns streamline the process for you, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network.
Why combine Instagram Ads with Inbound Marketing?
If advertising has something on Instagram, it is that it enters through the eyes. High-quality photos and videos capture the user’s attention and promote a positive brand image. It is indicated, above all, for (more visual) verticals such as: fashion, beauty, lifestyle, food, decoration, architecture… Unlike the organic version, Instagram Ads reporting is very powerful and will allow you to get all the information you need about the results of your campaigns. Reach your customers with the right message. Local campaigns are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their stores.
Instagram allows you to group a collection of products or start the purchase from the same platform. This is an especially important functionality for retail and e-commerce. Instagram is a personal, DX Leads conversational and engaging platform. Engagement rates are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Local campaigns can appear across all of Google’s advertising inventory. This includes the Google Search Network, the Google Display Network, Google Maps, Gmail, and YouTube. Here are some of the places your ads can appear.