All content needs to be based on personas and the customer journey. So this is the first and most important step (everything else follows from it!) Definition of editorial lines — based on the themes of interest of the personas, create editorial lines to develop the content Editorial calendar — After creating your editorial lines, create an editorial calendar to organize your strategy and facilitate your action plan. But you should be aware that in the list above I’m talking about big steps! Each of them must still unfold into more specific and essential steps in planning, such as the study and choice of keywords and the definition of your brand s tone of voice, for example.
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To dig deeper into this process Tip Content Marketing Planning Tips to Create Your Own What is Content Marketing for Organic? top of google At Orgânica, content production is an essential pillar of our Digital Marketing strategy more than % of our sales come from SEO actions , made possible through Content Marketing! And we achieve this because Turkey Email List we are present in the micro-moments of our potential customers’ lives stimuli that occur in their routine and that lead them to turn to Google to seek an answer to the need they are feeling Every time they repeat this behavior and find Organic.
They gain more knowledge
And awareness about who we are , and they begin to realize that we were able to help them find a solution. For this, being at the top of Google is essential, as it is only the first three results that attract the most clicks! It also ends up generating an DX Leads effect that we call Halo the halo effect The Halo effect is a phenomenon of psychology in which a single characteristic of something ends up influencing how people perceive the other characteristics of that same thing. Thus, if a person has a characteristic considered very positive, for example, there is a high chance that their other characteristics will also be valued – whether positive or negative.