The funnel is a common term in e-commerce that describes the different stages. A buyer goes through to finally buy products and/or services.
The funnel metaphor shows the flow of leads as they are guide through. The conversion process; we also talk about the path to purchase. This process involves several steps, which can be broken down as follows.
Discovery – the customer hears about your products/services for the first time (marketing).
Interest – the customer imagines himself to be the recipient of these products/services.
Conversion – the customer is convince by your brand and wants to make a transaction; Loyalty – the customer feels comfortable making repeat purchases on your store; Promotion – the customer tells others about your company’s products/services, which brings in new potential customers.
As customers progress through
Your conversion funnels, they are guide to your conversion point(s) as they go. These conversion points include incentives to encourage customers to take the next step in the buyer’s journey, ultimately becoming loyal customers and brand ambassadors.
That being said, it’s up to the marketers to Ireland Email List do whatever it takes to drive buyers into the funnel through the process.
If you don’t offer an attractive offer at all stages of the journey, the customer will opt out or choose the offer of a competitor who has develope his own conversion funnel. With this in mind, how can you improve your conversion tunnels.
Let’s focus on the key steps to improve your e-commerce shopping journeys. There are five easy ways to improve your funnels.
Brand Discovery – more new and repeat customers
If your customers and prospects don’t know about your brand, how can they build a relationship with it.
When it comes to brand building and product marketing, content is the most valuable and cheapest way to build awareness and at the same time keep your audience engage. clients. Obviously, to attract customers, it is not enough to passively publish content in the hope of interesting them. Instead, you ned to meet customers where they are most likely to transact in your funnel. The best way to achieve this? By using email.
With over 4 billion people using email as their primary means of communication, email marketing is the way to go. Even your email subject line can already help boost your brand awareness – think of it as the first step in your conversion funnel. In the email, you can put relevant content, offers, and any other form of marketing to move the customer through the buying journey and ultimately lead to a transaction.
