You know your catalog, but do you know your customers. Inde, today all the studies show that 90% of consumers favor responsible purchasing . This is how CSR went from “nice-to-have” status to “must-have” status in all layers of the economy. Some now even speak of “must-do”. Focus.
According to Jean-Paul Olinger. Director of the National Institute for Sustainable Development and Corporate Social Responsibility (INDR. The expectations of society as a whole – customers, partners, employees, shareholders, etc. – towards companies, towards their social, environmental and governance responsibilities have evolve considerably in recent years. There is this desire for a company to create add value and share it with all stakeholders. For example, every society must reduce its negative effects on the environment.
The leaders of the world’s largest banks confirm that within 5 years, no major deal will be sign without integrating a CSR dimension.
Similarly Elon Musk uses
Tesla to counter the bad press around cryptocurrencies, the necessary mining of which would pollute too much for the most inform users.
Legally, France follows the direction of history . Article 15 of Law No. 2020-105 on the fight against waste and the circular economy, which has the general objective of encouraging sustainable production, officially establishes a voluntary environmental or environmental and social display system and launches an 18-month experiment which will be follow by a report submit to Parliament, including a feasibility study Finland Email List and a socio-economic assessment. On the basis of this report, a decree will define the methodology and the methods of environmental display which could be made compulsory as a priority for the textile clothing sector.
As a merchant, you are looking to increase your business and retain your customers, so you have to respond to this new situation.
This is how Pay Green designe Impact
The CSR solution that integrates into all purchasing paths without disrupting your sales funnel.
Impact includes 2 modules that combine solidarity and preservation of the environment.
Climate Kit calculates the carbon footprint of an online purchase in real time and offers consumers the option of making a climate contribution. No obligation, they are the only decision-makers.
Displaying this carbon footprint, so dear to consumers today, may tomorrow become an obligation for every merchant. Being a forerunner of a movement that has already been launched is as much reassurance for your consumers.
