The acquisition of goods at the consumer level is therefore one of the overriding themes of the metaverse. A theme that will increasingly concern e-commerce. The machine is even already underway: Gucci recently sold a virtual bag at a higher price than its physical model. And the luxury sector is not the only one to take an interest in the metaverse: on the retail side, we also see an opportunity to showcase its products and reach its targets. A more than obvious interest today for e-commerce, which could soon be called meta-commerce. A study dating from last December by Obsess and dedicated to shopping on the metaverse is formal: 70% of consumers who visited a virtual store ended up buying an item there.
Digital stores and augmented shopping
Therefore seem to pave the way for an upgraded version of e-commerce that promises to be more immersive, more entertaining, and therefore more attractive. Brands seem to have already understood the message: the metaverse is neither more Luxembourg Email List nor less than an additional opportunity to enrich user experiences and generate more engagement through new experiences. Provided you already master its fundamentals in the real world, of course. Optimizing your business in an agile way thanks to open source: the case of Molins By Charlotte Bernard – May 3, 2022 – schedule 4 mins Optimizing your business in an agile way thanks to open source: the case of Caréco Molins One of the leaders in used car parts, Caréco Molins.
Almost 10 years later
What conclusions can we draw from this collaboration? Answer with Jérôme Strzyzewski from Caréco Molins and Quentin Tousart, director of the DX Leads digital agency Webpulser . Open source software to optimize your business Caréco Molins is a franchise of the car recycling company Caréco. While its main sales channel has always been primarily B2B stores, the brand specializing in used auto parts quickly took the digital step by creating its online store in 2013, first via the e- Magento commerce, then choosing PrestaShop following an inconclusive experience. Since then, the company has never changed platforms: We have never encountered any blockages with PrestaShop, unlike our old solution.