Performance Max campaigns allow, on the one hand, to combine Shopping ads, local products ads (for physical stores), and display ads, and, on the other hand, to distribute them on all networks Google : the search engine, the Display Network, YouTube and Gmail. With a streamlined process that’s significantly easier than buy-to-know campaigns, Performance Max campaigns aim to automate ad placement and bid setting to maximize conversion value within allocated budget. How to launch a Performance Max campaign? Google Merchant Center Account The first step is to open an account on Google Merchant Center . The only condition: to have a Gmail address.
Then you will have to fill in the information
About your company, define the payment methods (on your site, on Google or at the point of sale) and finally import your product data from your e-commerce site by creating your “product feed”. . Synchronization is done in a few clicks from PrestaShop with PrestaShop Marketing with Google , the latest addition to the Essentials suite. To maximize the Philippines Email List visibility of your offers, you will need to link your Google Merchant Center and Google Ads accounts, then set up an advertising campaign by indicating your budget. Knowing that you only pay when Internet users click to access your e-store or to consult your inventory. How campaigns work Performance Max campaigns use Google’s machine learning to automate bidding and ad placement to maximize conversion value.
You can create up to 100 Performance
Max campaigns enabled or paused in your Google Ads account. To design your ads, you will have to respect some good practices and syntax DX Leads rules (format of the logo, images, videos, size of titles, etc.) by following the tutorials . Analysis of campaign performance You can track your campaigns and optimize their potential , conversion value and ROAS , Return On Ad Spend (the equivalent of ROI for advertising spend), thanks to standardized reports that facilitate performance analysis of your products and your ads including the number of clicks, transactions and impressions. What are the differences between Performance Max campaigns and standard campaigns? SSCs, for Smart Shopping Campaign, are easy to create , configure and maintain.
