Green is the color of the environment and nature par excellence . Married to the chestnut, it is even more rooted in the earth. This color is therefore often used by companies operating in the wellness sector, organic food, environmental protection, etc.
Green also symbolizes progress, balance, and growth.
This color is nevertheless to be used with caution , depending on the sector in which you operate. In the middle of the show, green is indeed supposed to bring bad luck. Depending on the tones chosen, it can also appear aggressive or austere.
Yellow is a warm, positive and bright color . It is the color of energy, vitality and youth. She attracts attention.
However, it is important to know that yellow also symbolizes betrayal , jealousy.
If you sell luxury or high-end products to an older target audience, avoid turning to yellow. It will be much more suitable for a young start-up that sells practical products.
Orange is the color of creativity and progress . Inclusive as blue is, it conveys a dynamic, positive image of confidence in the future.
Symbol of spontaneity , orange is interesting to use for CTAs. Red is an ambivalent color . Symbol of passion, love and sensuality, it is also that of the forbidden, of risk, of danger.
While in the last century pink was Costa Rica Email List necessarily associated with women, childhood or romanticism, this color now tends to become that of softness and originality.
Pink is often used by companies that want to upset the codes, to attract attention .
This is the color of Generation Y. She sees millennial pink as playful and refreshing.
Mistakes not to make
Violet is the symbol of the spiritual . It is also that of security and mystery . Associated with dreams, this color is often used by high-end brands.
Black is not a color, but a non-color ! It is nonetheless the symbol of refinement, longevity and elegance.
Traditionally, black remains of course the color of death. This is why it should be used in a fair way, so that it does not convey sadness.
White, too, is not a color. It corresponds to the mixture of all the colors of the chromatic circle . Despite studies and knowledge of color psychology, you can never be sure what impact a color will have on your target’s mind.
The major trends must nevertheless be taken into account when looking for the components of your visual identity.