In a context of declining purchasing power, with consumer prices constantly rising, split payment is becoming a real commercial lever for merchants. But is this new payment method suitable for all online businesses? What are the advantages of setting up a guarantee split payment solution.
Discover in 6 points if this payment method is made for your store.
Although split payment is particularly appreciate in certain sectors (notably high-tech and household appliances), studies show that this method of payment is gaining ground in pleasure purchases.
Remember: 39% of online buyers use split payment a few times a year and 19% several times a month! ( Barometer of better consumption, Oney 2022 ) This mode is becoming more and more a habit in the way of consuming.
Be able to speak to a variety of audiences
The latest studies show that the BNPL is particularly appreciate by people under 35, but that does not mean that they are the only ones to use it. Online buyers tend to opt for split payment rather than taking out a loan or as a way of not drawing on their savings.
Remember : 4 out of 10 Europeans paid in installments in 2021 and 1 out of 2 plans to use this payment facility in 2022 (51% of French people.
9% of shoppers abandon their cart if their Argentina Email List preferre payment method is not available on a store (Statista). It is therefore necessary to vary the means of payment and adapt them according to geographical preferences, a great opportunity to offer split payment which is increasingly use by Europeans (in particular 40% of French people.
Diversify payment methods
Remember: Offering split payment can only bring benefits, especially from certain average basket amounts.
Right from the landing page, the 3x 4x payment can act as a conversion amplifier. Inde, 7% of buyers who have already use split payment say they are ready to leave a brand in favor of another that offers this option.
Remember: Split payment is an expectation on the part of buyers, not offering it could cause you to lose customers to the benefit of the competition who would offer this payment method.
