It was a smart way to increase the emotional meaning of the brand in the hearts of travelers, talking about subjects that touch people by heart — after all, if it’s not for business, people travel to fulfill dreams. Having a humanize contact on social networks and facilitation at airports to rearrange miss flights also contribute to making Azul one of the biggest eagles in the skies. The role of Digital Marketing for a company As we’ve already seen, nobody wants to be left out of the online world, mainly because it brings so much more possibilities when compare to offline marketing.
It doesn’t matter what industry
Your business is in, how big it is, or if your budget is limit. and use the right tools, it is possible to achieve all these advantages educate the market increase the company’s brand awareness reinforce competitive differentials better understand your audience Albania Email List generate leads generate sales opportunities win more customers receive feedback improve customer relationships retain consumers increase the company’s profitability. Reinforce competitive differentials Have you ever stoppe buying from a company because it doesn’t even have a website that passes credibility? Who never? With so much competition these days, online positioning is indee a form of differentiation . The better your content is, the greater the value perceived by customers.
Better understand your audience
For you to have more clarity about what your persona is and the type of content that generates the most leads for your business, with Digital Marketing, you can observe the engagement (likes, comments, shares) of people with their posts on social DX Leads networks visits to your blog articles clicks on your ads, etc. By analyzing all possible data, the characteristics that your audience has in common — whether problems, needs, goals… — will form your persona. Cool huh? If you really want to delve into the subject, check out our guide How to understand who your company’s customer really is generate leads In Digital Marketing , when someone informs the email to receive an e-book, for example, they are signaling that they liked your content and that they want to know more about what you have to offer.