Connect Examples of brand positioning in Digital Marketing Re Bull and its world of entertainment I even mention it in the introduction and, despite being a global example , it’s impossible not to mention Red Bull when it comes to brand positioning . It sponsors extreme events, surfing competitions, football teams in several countries — in Brazil, we now have Re Bull Bragantino — , a Formula 1 team… The guys even broadcast a skydiver jumping from the stratosphere on the Internet in 2012 To give you an idea, at the time, the video broke a record for simultaneous views and generated 180,000 new subscriptions to the brand’s YouTube channel .
It’s not because of the flavor
The brand asking you to buy it in fact, it rarely does). It is because it has create a true lifestyle in the minds of consumers, based on entertainment, events and extreme sports content . And how was this possible? Constantly mapping the persona and Colombia Email List generating content on all the Digital Marketing channels it follows. In this way, the image of an inspiring, radical and, of course, energetic brand is create. All this automatically and naturally , without the need to make force appeals to consumption. The repositioning of Casas Bahia Another good and recent example of Digital Marketing that helpe in the positioning of the brand is that of Casas Bahia.
In the offline world, the company’s stores
Have always been famous but they needed to have the same recognition in the digital environment and face off against other e-commerce giants . What did Casas Bahia do? For starters, it updated the brand’s mascot the Bahianinho. He grew up and became DX Leads a teenager, gaining a more modern and human look. Look that The brand’s visual identity was also modernized, with brighter colors and minimalist aspects, following the design trend of other well-known apps and online stores. To top it off, it took advantage of the success of streaming services during the pandemic to promote the company’s app . And like the famous TV salesperson that she is, she launched a promotion that gave her three months of free access to the streaming platform Paramount Plus.