Thus, users stopped passively consuming information and began to be able to produce their own content and exchange experiences with other people. In this way, virtual communities gave rise to Web . , which is more dynamic and collaborative. This is also where big brands realized that generating content on the Internet was a great branding strategy . If before they needed to go to the customers ( Outbound Marketing ), now it was the customers who would come to them ( Inbound Marketing ). Then came smartphones and mobile networks ( G, G), making access to the large network even easier.
To give you an idea in there were
About million internet users in the world. This gigantic increase in the traffic of people in the digital environment forced brands to also migrate to the Internet. But, little by little, companies noticed that the great reach of the network was not the only South Africa Email List advantage of Digital Marketing in relation to offline marketing What is the difference between Marketing and Digital Marketing? In Digital Marketing, with a much lower initial investment , it is possible to target ads to specific audiences — divided by location, gender, age, interests. — and the main thing to measure the results of campaigns in real time , that is, to know how many people saw them.
The ad click on the ad and bought
For the first time—unlike TV, radio, and billboard advertising—companies can choose exactly who will see the ad and can still find out precisely what the return on investment (ROI) was . Have you ever stopped to think about how it made it easier DX Leads for you to convert customers? Orgânica was already thinking about this in , when it was founded. Yea! Already at that time, we realized that Content Marketing and online positioning would completely change the course of business. What is Digital Marketing? Now that you know a little bit about the history of Digital Marketing and the difference between it and traditional marketing, it’s time to delve deeper into the subject. Come with me! What does Digital Marketing mean?