While subheads give more information about the offer to help you understand the value and convince yourself to take some positive action, such as downloading an ebook. or buy a product. Landing Page Titles Inbound Marketing Handbook Colors A smart choice of colors helps communicate the landing page offer. You can use red in a call to action to inspire energy or blue for confidence, for example. It is important that there is harmony with the company’s visual identity and contrast, so that the user can easily read the texts, visualize the images and understand the content, especially the elements you want to highlight.
Images The use of images also goes
A long way in communicating an offer , sparking interest, and lending more credibility to the value proposition. If the purpose of the landing page is to generate leads through an e-book, for example, you can put a print of the cover of the book. In addition to photos, other design elements such as arrows and banners can be use to indicate important Japan Phone Number List elements such as a form and call to action. Description Landing pages often have small texts that help the user understand the offer instantly. objective and summarize the ideas in short sentences, highlighting the most interesting aspects for the internet user. It is common to use bullet points, bold words, numbers and videos for this purpose.
Form Landing pages are widely use
To generate leads, so it is common to have a form, in which the user exchanges some data , such as their name, email and phone number to access a proposal. In these cases, they are also known as capture pages . Landing Page Form Inbound Marketing DX Leads Manual It is necessary to carefully evaluate what information will be requese and the size of the form, taking into account the personas , their stage in the funnel and the purpose of the page. In general, the more data that is requeste, the fewer people will take the desire action. Tip Business Intelligence what is it and why is it important menus It shouldn’t be news at this point that landing pages should be strategically create to convert users.