A visitor to your e-commerce site may need to contact you at any time to ask you a question. They should be able to find your contact form easily . Don’t be thrifty about it! Integrate a form or a link to it in the navigation bar, in the footer, on your Contact page, on the About page, on your homepage or at the end of your blog posts.
However, avoid overdoing it! The visitor could be bored if he stumbles on a link to the form at the end of each paragraph.
Play on consumer emotions by informing visitors to your online store of upcoming promotions, the organization of a private sale or the arrival of a new collection. Fearing to miss the event, the consumer will be delighted to be able to subscribe to the notifications, in order to receive the information in exclusivity.
Offer content in exchange for an email address
Internet users like to receive relevant and quality content … especially if it is free ! In order to stimulate visitor engagement, increase your notoriety and strengthen your authority in specific areas, you can offer the download of an e-book or a white paper in exchange for the visitor’s email address.
Then invite the prospect to register for content updates , so that they can benefit from the latest changes and new features.
You probably have social media accounts attached to Denmark Email List your online store. Each channel will be associated with a very specific strategy, depending on the type of audience using the platform.
To put it simply, you can just integrate subscription buttons to your newsletter on your different accounts. On TikTok or Instagram, it is also possible to add a link on your biography . Inserting a CTA at the end of a post is also another solution. In a playful logic, it is finally common to invite your subscribers to participate in a contest , a quiz, a survey or a special event.
Create a waiting list
Remember to associate influencers with your communication strategy.
Creating surveys that people can answer is a great method for two reasons. It allows you to recover a large number of email addresses, but it is also an excellent way to obtain quality information on your target.
Choose a topic that will interest your audience , then encourage visitors to respond. For this, nothing better than to offer a reward to the first hundred participants! Finally, don’t forget to insert a checkbox at the end of the survey, to allow consumers to subscribe to your newsletter.
One of your products is selling like hotcakes? Take advantage of this trend to renew inventory more slowly and create waiting lists . Interested consumers will have no choice but to register to hope to have the product they covet so much before the others.
In order to be able to receive the order confirmation. This step is therefore particularly suitable for providing a checkbox at the end of the form, offering the customer to subscribe to the mailing list. However, be sure to leave the choice to the customer, and therefore to ban pre-ticked boxes, deemed particularly invasive, even illegal.
