Then read on and discover reasons not to invest (only) in Outbound Marketing ! What is Outbound Marketing? Outbound Marketing is an active prospecting strategy in which the company defines an ideal customer profile or more and, base on that, assembles a list of contacts to proactively approach – without a request or prior permission -, either by call (cold call) , whether by email (cold mail), messages on social networks , WhatsApp… As there is no response, the company continues to try in various ways until, in fact, it is able to talk to these potential customers. This strategy was introduce in Aaron Ross ‘s book Predictable Revenue.
Where the term prospecting came
To be use to illustrate the act of going after contacts with the intention of turning them into prospects . It is worth remembering that, although similar, the terms prospect and lead are different! While prospect defines a contact probe by the company, but with little familiarity with it, lead is the potential customer attracte by what the company has already offer Albania Phone Numbers List that is relevant to him, through content or previous experiences. Practical guide How to choose the best marketing strategies for your business What is the difference between Inbound Marketing and Outbound Marketing? I often say that the main difference between Inbound Marketing and.
Outbound Marketing is that In Inbound Marketing
The company attracts a potential customer who chooses to move forward with it of their own volition In Outbound Marketing , the company approaches a potential customer by calling, texting or even knocking on their door. The term cold is also widely use in DX Leads Outbound Marketing for precisely this reason the company approaches contacts that are not warm, since they probably still do not know it or have a relationship with it. Does all this mean that Outbound Marketing is worse than Inbound Marketing ? No! This means that both strategies are different and have their own weaknesses as well as strengths, and an efficient way to execute your strategy is to balance the disadvantages of one with the advantages of the other, which optimizes your efforts as a whole .