A retroplanning allows you to organize in time the actions that you have to carry out. Do not skip this step because it has the merit of clarifying things and avoiding incidents along the way. Here is an example of a retroplan : 2 to 3 months before the marketing of your product: Begin to establish your action plan with the people concerned; 1 to 3 months before: Organize a new meeting to go into the details of the action plan, distribute roles and set key dates; 1 week before: Everything must be in place for the launch. Each actor of the project must have the necessary information; 1 month after placing on the market: It’s time to take stock! The 8 key stages of your product launch.
Do a market analysis
Don’t take the risk of launching a new product if you haven’t taken the time to survey the market and learn about the state of the competition . You must ensure the strengths and competitive advantages of your product. Marketing can only work Qatar Email List if you start from a solid foundation. 2. Identify your target A product will only be perfect if it corresponds perfectly to the expectations of your target . You must therefore identify the latter, then identify their needs. Only with these things in mind can you then design the right product. The most effective is to draw a portrait of your personas , in order to have multiple variations of your overall target.
Have the product tested
You now know that your product can appeal. It remains to check it. Before producing it on a large scale, use a few copies of your beta version and have them DX Leads tested by a handful of loyal customers, by relatives or by employees of your company. If you don’t have prototypes, just do questionnaires and surveys with your customers to find out if the product is likely to appeal. 4. Determine the price You can set the final sale price , as well as a pre-order or pre-sale price . The latter will benefit loyal customers who will have the chance to order the product before everyone else. 5. Define your goal Now that you have the right product in your hands.