What are Snapchat Ads? A famous photo and video sharing application, Snapchat mainly affects young people aged 18 to 34. If the platform with the little ghost brings together nearly 300,000 million daily users around the world , it is less known for the advertising space it offers to companies. This social network has been able, like Facebook or Instagram, to ride the wave of paid advertising allowing brands to publicize their products or their novelties. How do ads on Snapchat Ads work? A Snapchat ad is a vertical video , presented in full screen, lasting a few seconds. It appears between two stories.
When a user views an ad
They have the option to swipe up to interact with the ad you posted. The swipe can be configured to direct the user to: your online store; an application installation page; a blog post; another longer video, etc. What are the benefits of Snapchat Ads? By Bolivia Email List turning to Snapchat Ads, you make the choice: precise targeting : If your products are designed for the needs of 18-35 year olds, then you have chosen the right marketing channel! Millennials and Generation Z swear by this platform, to the point of spending more than 30 minutes a day on it. The targeting capabilities of Snapchat Ads don’t stop there. You can also refine your criteria by indicating demographic data, centers of interest or online behavior.
A relevant channel for retail
Platform users are much more inclined than others to make impulse purchases. Apart from this data, augmented reality functionalities make it possible to test DX Leads products through virtual trials; a relevant channel for a female audience : Paid advertising: what formats are available? They appear between two stories, when the user scrolls through them; Story Ads : The user has access to them in the Discovery section, when he clicks on them to view them. You have 3 to 20 visuals, very useful for presenting new releases or new products; filters : These are geographical filters that appear when a user has just taken a photo and swipes to the right or to the left.
