Instagram Shopping Checkout, the Social Network Becomes Marketplace

Instagram Shopping Checkout opens in the United States, only for about 20 retail brands worldwide. On March 19, Instagram activated the first accounts with the Shopping Checkout functionality. This find executive email addresses allows you to discover and buy products (physical and not services, for the moment) without leaving the platform. In this way, users save many clicks in the purchase process, and what is most important for brands, a probable increase in sales. He is a true “Game changer” for the Retail industry, one of the industries with the most users on Instagram. The social network becomes a new sales channel (marketplace) not only for inspiration.

How does it work

I love shopping, and it’s not easy on mobile. Ashley Yuki, the Instagram product executive in charge. Of Shopping, said in an interview with Recode. “Between the jump from apps like Instagram to Instagram’s website a retailer and entering credit card and shipping information, the number of steps required to buy something online is just too cumbersome,” says Yuki.  In an interview for Expansión, Marc Elena, CEO of Adsmurai , adds: “To make a purchase on Instagram you had to complete many steps. Exit the application, open a browser and enter a series of data.  Improving the user experience will get people to spend more time in the app.


Supporting data

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A relevant fact is that this same 2019, Instagram has reached 1 billion monthly active users (MAU). In addition to the 130 million people who look at the products tagged monthly in the DX Leads current “shoppable” option. Some dizzying figures that support the direction that Instagram has taken in terms of sales.  The Verge, among other technological media, had been talking for a few months about a possible new Instagram application exclusively for sales. So far, it has not been officially confirmed that this is the case.

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