The economic situation, the generational evolution or the uncertainty of both the labor market and politics are factors that directly affect the predisposition to spend on new items. On the other hand, consumption habits have changed a lot in recent years. Before, all efforts were focused on the Christmas campaign. Currently, there are a mlm email series of specific moments in which consumption skyrockets: Black Friday, Cyber Monday or private initiatives such as Amazon Prime Day. In outbound, the product and services are at the center of the strategy.
If inbound marketing highlights. Non-intrusive and friendly methods, when. Talking about outbound, it should be noted that it. Is based on unidirectional methods, which are more direct. Another. Difference between both approaches is the focus. In inbound, the attention is focused on the. User and all the content created and actions undertaken. Are directed at them, seeking to deliver. The maximum value, so that they live a highly. Satisfactory and personalized experience. It is a two-way approach. Each action is intended to show the benefits of the brand and publicize its characteristics, something for which it can break into the user’s day-to-day life, even interrupting their activities or routines, even when they have not requested this type of service at any time. interaction.
Broadly speaking, three benefits of integrating Inbound and PPC Campaigns stand out: Faster results is one of the characteristics of PPC campaigns that can be extended to inbound, when DX Leads both approaches are combined. More personalization of advertising . Very segmented campaigns are achieved thanks to the options of the different social networks. Greater range . Posts on social networks get more impact due to the suitability of the content, which adds real value, and the impact that traditional advertising achieves.