Have you understood the value of customer testimonials? Here’s how to smartly incorporate them into your content marketing strategy.
The homepage is the showcase of your online store . It is indeed the first that he browses, unless he has directly clicked on a link leading to a product sheet from the SERP.
When arriving on the home page, the visitor is in the discovery phase. What could be more reassuring than coming across positive customer reviews that praise your products.
Are you using a certified review site? You will gain the trust of visitors all the more easily if you integrate the number of reviews and the satisfaction rate.
It can sometimes happen that the subject addressed by the client in his opinion is an interesting topic. If the customer praises the quality of your customer service or that of your packaging, for example, you can highlight your strengths in an article written by you.
Feature testimonials on your print publications
Do you distribute flyers near your physical point of sale? Do you send a catalog to your customers and prospects? Do you accompany the sending of a welcome gift with a note from your company? Why not include an insert with a customer testimonial.
Internet users are much more likely to Vietnam Email List watch a video than read written content. In order to satisfy all customer profiles, be sure to also offer video testimonials. Reviews in pictures are more difficult to obtain, however.
What if you shared your customers’ impressions in the footer of your emails ? You thus end your exchange on a positive note and make the recipient of the email want to test your products in turn.
How to format testimonials? Some good practices
After you get the customer testimonial, you need to format it. There is no need, in fact, to deliver it as it is, unless of course it is left in a place that does not allow you to modify it.
What formatting do you prefer ? Here are some tips: keep only the most powerful parts of the testimony.
correct typos and spelling errors; indicate the first name and the first letter of the name of the person who left the comment.
Don’t forget to communicate the reworked message to the customer who originated it. You will also specify the place where the comment will be integrated.
If customer reviews are essential to reassure potential customers , it is important to use them well. Know how to exploit the best of what your customers think of your products.
Would you like to be advised and supported in defining your content strategy? Use the services of an agency specializing in digital growth.
