If there’s a quick way to get closer to the right person at the right time, it’s through ads . Digital marketing provides amazing paid traffic technologies , allowing for great targeting options. But be careful not to fall blindly in love with paid media, burning money and bridges! . Be completely dependent on paid media Never put all your eggs in one basket Did you know that the same marketing and sales strategies that worked last year are not working this year ? And that this has been repeating itself from to , from to , from to , and so it will continue to be? Yes it’s true! And there is an explanation.
The answer is simple there was a % increase
In Customer Acquisition Cost . This means that companies that invested BRL , in ads made around sales. Today, with that same investment, they would make only . It’s worrying! Do not you think? If your company also felt this drop and didn’t reach its Paraguay Email List goals, you’re not alone ! To maintain ( and increase ) sales, you either proportionally increase your investment, or optimize your strategies, reducing CAC. That’s why strategies based % on media dependence are terrible . It is essential to diversify to reduce risks, SEO reduces CAC, increases brand reputation, decreases sales cycle, given that it passively meets existing and proactive demand (which searches for a solution.
Be boring Would it be much easier
If the marketer’s life were all about creating commercially direct ads? Yes, but life is not a fairy tale. Ads in Digital Marketing Nobody likes ads that’s the DX Leads unvarnished truth. Not even those who make a living from it, like them when they are on the consumer’s side. People spend a lot of time on the Internet daily, but it’s not because of ads, but for content , entertainment , and relationships . Ads are essential, but they should be a means of approximation and not the icing on the cake of a strategy that understands the behavior and desires of consumers. . Not producing content Not understanding the value of producing content is a huge mistake.
