The differences in performance will mainly depend on the specific developments and the server you are going to use.
It is therefore very complicate, if not impossible, to have a clear and definite vision on this question. PrestaShop can be associate with cache systems like Varnish to boost its performance. Shopify offers good performance because the hosting is optimize for the Shopify solution, since the company manages this aspect 100% itself.
However, it must be taken into account that Shopify takes part of the turnover and that this total amount (price of the package + % of turnover) can equal a good server with PrestaShop with a suitable configuration, thus guaranteeing performance equivalent to that of Shopify.
SEO is the ability to organically attract
Visitors to a site. Although the 2 solutions have a good natural referencing, the customization capabilities of PrestaShop will allow you to make optimizations that will be very complicate with Shopify: for example, changing the format of the url or changing the markup of the page is very complicate on Shopify, while it remains quite simple on Bulgaria Email List PrestaShop.
The ability to integrate new tools into your e-commerce site is essential, because it allows your site to evolve according to your needs and your growth.
This is a positive point because it allows for developments that are consistent with the evolutions and design of the CMS.
Presta Shop also offers a wide choice of modules
Ranging from visual customization to the integration of means of payment or carriers.
The biggest difference is always in the price, we talke about it a lot before, a Shopify application will generally cost more over time than a Presta Shop module.
Both solutions offer complete APIs that allow the integration of new tools.
These APIs cover a large part of the nees, for more specific cases.
Shopify is more complicate because developers only have the API, which makes adding new entry points complex.