Now is the time to accelerate and the enthusiasm of the last two years seems intact: Over 92% of merchants expect growth in 2022, The majority of them ( 33% ) expect growth between 10% and 20%, Even better, nearly a third of them, including Ocarat or Seagale , plan more than 20% growth. Our merchants are very confident for the coming year and they are obviously right! With access to the most powerful tools, they can now compete with the giants of the sector to gain market share and sell abroad in any country comments Alexa ndre Eruimy, Managing Director of PrestaShop. The rises in transport prices and the problems of supplying imported products are directing buyers towards Made in France. This is great news for a manufacturer, e-merchant and reseller like Maliterie.
Thanks to our direct positioning as a manufacturer
Our mattresses, box springs, recliners and sofas are more competitive than ever and offer great growth prospects, says Samuel Witenberg-Crépin, Marketing and Communications Director of Ma Literie . Indeed, among the avenues mentioned by merchants to perform in 2022, sales abroad seem key : more than 75% of respondents say they already sell Albania Email List abroad or plan to start this year. Among them, Scenolia or Cadeau Maestro – which aim to start selling internationally in 2022 – estimate that 30% of their growth will come from sales in Europe. Currently, we ship orders to France, Belgium and Luxembourg. We will soon start deliveries to 4 new DOM-TOM destinations (Martinique, Guadeloupe, Réunion and Guyana.
The objective is to smooth out our seasonality
As much as possible, but also to meet the demand of our customers, comments Samuel Lefévère, e-commerce manager at Esprit Barbecue . To achieve an exceptional year, merchants are also betting on commercial chestnut trees such as Black Friday (more than 30%) or Christmas (24%). Some merchants even plan to achieve a very large part of their growth during these times, such as Tshirt Corner (25% during Black Friday) or Bienmanger.com (30% during Christmas). In the sale of natural down duvets, seasonality is very marked. Castex generates 60% of its turnover between September and February, with the two high points of Black Friday Week and before Christmas. Nevertheless, our top-of-the-range pure player positioning allows us to offer attractive direct manufacturer prices all year round, says Béatrice Nalpas-Cala, Director of Operations at Manufacture Castex.
