Unified commerce is a process that integrates all customer interaction channels into a single platform. A centralization of information relating to the operation of an entire business which has many advantages for brands. In particular, it allows them to monitor interactions in real time on all channels at the same time, whether physical, digital or hybrid. Adopting a single platform is a major advantage. This change will allow companies to manage their business optimally by collecting, for example, all the data generate during the purchasing process, all channels combine, by managing stock information in real time, by having global KPIs, and by having a global vision of the logistics, which will make it possible to detect any problems.
Definitions and issues
Finally, more generally, unifie commerce allows the company to offer better service to consumers. Thanks to unified commerce, the customer can now choose at any time how to communicate with the company and the subject of his request. With the establishment of a single platform.
All these new possibilities represent capital UAE Email List challenges for brands: interactions between the company and the consumer are improvd, as is the overall shopping experience. Where omnichannel made it possible to manage the different channels in isolation, unified commerce is distinguish by its interconnectivity. Indeed, unified commerce makes it possible to connect information relating to all channels to each other to obtain a global vision and centralized data.
Unified commerce user’s guide
Hence the challenge of adopting a single, dedicate platform, in which all the channels will be integrate. In other words, the major difference between omnichannel and unified commerce lies in the digital platform to adopt. But it is not the only one. To move to a unified commerce strategy, the organization of the company must be completely redesign. To move in this direction, all teams, whether marketing, communication, logistics or e-commerce, must be formed together to become a single multidisciplinary team. If the company manages to adopt this new mode of operation, it will then only need to acquire a unifie commerce platform for the entire organization to function optimally.
