You have an online store and see more and more competitors linking a blog to their e-commerce business. In view of this enthusiasm, it is legitimate to wonder what the blog can bring to your business. How can a blog post boost your sales? How to write a quality article? Let’s try to understand.
Why add a blog to your online store? If you like to write and want to share your experience, your know-how or your passion, creating a blog is a great way to communicate.
When managing an online store, the blog is a real lever for growth . It allows to.
create a new communication channel , likely to attract new prospects and boost your website traffic; improve your visibility and notoriety.
create an information channel that allows you to spread news about your brand and your products; offer content with high added value to visitors.
Make you a specialist in your sector and gain authority
Referencing your website on certain keywords: Google indeed appreciates sites rich in relevant content that are updated regularly. In addition, the more time a visitor spends on your blog, the more you will reduce the bounce rate. Each article written is finally a new gateway to your shop; promote your products by highlighting the benefits Ecuador Email List of one of them in one of your articles. You can also take the time to write content about the origin of the materials used to make your products or the production methods. Any argument likely to serve your brand image can be a subject of an article;
generate purchases by integrating links between your blog pages and your product sheets.
give voice to your customers by creating articles that highlight interviews with satisfied users; retain your customers.
Generally speaking, the blog creates or strengthens the trust of visitors and customers in your brand.
How to write blog posts that will boost your sales
Thanks to the SEO qualities of your articles , you increase traffic on your website, you attract qualified visitors and you improve your conversion rate at the same time.
This step shouldn’t take you too long. It seems likely that the target of your articles is that of your products.
If you want to dedicate your blog to a certain audience, you must have it in mind when writing the first articles, in order to maintain consistency.
The choice of the target will then determine the type of subjects, image formats, and the tone to be used, so that your content goes straight to the point.
Each of your blog posts will not pursue the same objective as the one preceding or following it.
If all the objectives must serve the interests of your brand by helping to increase your turnover, each function finds its logic at a very specific moment in the buying process.