When preparing to write content for your website , you know that it is essential to work on your keywords upstream. They will guide the topics of your articles, but also help them to position themselves on search engines like Google. Keywords and semantics in SEO We often and logically tend to use the best-selling keywords in our articles. Particularly within the H1 tag, meta title tag, Hn tags and of course within the content. We tell ourselves that with this we will have good indexing, and that we will be able to climb to the first position on Google . Keywords and semantics in SEO Except that thinking exclusively about keywords from this angle, and without working on a real editorial strategy, is starting off on bad bases in natural referencing . What should be done then? You just have to take the time to develop a real SEO strategy based on the semantics and the lexical field of the keywords.
How to choose the right SEO keywords
Keywords are the basis of editorial work in SEO. They must be defined upstream and they must be related to your activity and the issues to be addressed. The issues are there to bring Internet Norway Phone Number List users to your service products. Assuming that you are not necessarily known to professionals and/or the general public. Semantics, SEO, lexical field, keywords Step 1: Keyword research. Before going into the choice of keywords and the writing of your content. Think about its structure and the points you want to address. Depending on the number of words in your article, you will have to think about cutting. It into several chapters and sub-chapters. This is where we insert the H2, H3 tags… to highlight the important points but also to make the reading more fluid. You will therefore also have to work on the choice of keywords for your Hn tags and for your title tag.
Analyze your keywords
Once you have answered these questions, you have information of the utmost importance. If you know how to precisely define the purpose of your site and its objectives. You can already identify DX Leads certain keywords and expressions, or even certain sentences, which correspond to it. Next comes the analysis stage. There are different tools that allow you to: Know the monthly traffic on Google for such keyword. Compare to such others (via Google Ads) Get an idea of the seasonality of these keywords (via Google Trends). Find out who your competitors are in the SERPs , and how their sites are make, in terms of content, choice of keywords… (via >Google search , quite simply) A pay SEO tool like Ubersuggest will also be interesting to define the volume of your keywords , the competitors who are already positioned on them. As well as the trends and content suggestions by keyword. With the SEO difficulty announce.