SEO silo vs semantic cocoon what are the differences

For B2B industries, 76% of global traffic is organic ( Brightedge study ). To be competitive and well positioned, having quality content is not enough, it must also be optimized as best as possible. 2 SEO techniques allow you to structure your content to improve your natural referencing: siloing and semantic cocoons . Their objective: to facilitate the work of the Google bot, to be better understood, and therefore better positioned. The SEO silo What is an SEO silo? Silos represent an internal linking technique . A silo is a collection of linked pages. Each silo is suppose to be completely hermetic from the other silos on the website. Pages at the same level in the same silo are not even link. It is therefore a so-called “vertical” mesh structure. What are the differences between a thematic silo and a semantic silo? Theme silos are build around themes.

The benefits of SEO silos

The siloing allows you to distribute the SEO juice of your pages. The page at the top of the silo will generally be favor by the internal links it receives from its child pages. If we take the example Egypt Phone Number List of Amazon, a silo structure makes it possible to promote “category” pages. But once again: to have a certain logic between your keywords, you have to adopt semantic silos, and not thematic ones. In which cases to set up SEO silos? Silos are generally useful for e-commerce sites, but can be useful in many other scenarios, especially if you have a sales funnel of several linked pages, or if you have a blog that you want to optimize for search engines. In these cases, you can therefore make silos with a chain link.

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Semantic cocoons

A semantic cocoon is a structure of pages in the form of hubs: several child pages are link together and point to the same parent page. At the scale of a complete website, the structure is establish DX Leads on several floors. A page is the mother of several child pages, while being a child of another page. A semantic cocoon The advantages of semantic cocoons The main advantage of semantic cocoons is that they make it possible to push certain pages that are more difficult to rank at the top of results on search engines. So, a good strategy is to put your most searched and competitive keywords at the top of your tree. Conversely, you can put your long tail keywords at the bottom of the cocoon (high level of depth). An example ? According to Semrush, the keyword “sports preparation” requires a bit of effort to successfully rank for it, with a difficulty of 28%.

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