Organic sales service Much more than posting photos on social media to remind the world that your company exists, Content Marketing is the strategic use of relevant information to Attract the ideal customer profile — interested in the themes that the brand addresses To educate Entertain Inspire, &c. — thus starting a relationship. What is Content Marketing? Understand how it works! It is through materials in the form of audio, video, image or text — published with the aim of demonstrating authority , nurturing trust , and guiding the public from curiosity to purchase decision — that companies gain prominence in the dispute for attention on the Internet.
The sales methodology that makes
The audience chase you, instead of you following them — I brought here some examples of Content Marketing that were very successful. Follow up! Content Marketing The Secrets to Attracting and Engaging Your Audience Content Marketing UK Email List Examples to inspire you 1. Michelin You know Michelin one of the largest tire manufacturers in the world, which elevated Content Marketing — decades before the Internet existed — with an unusual strategy . To motivate customers to take car trips and buy more tires ), the company launched the Michelin Guide with a selection of hotels, restaurants, mechanics and gas stations in different cities. Michelin Guide This example of Content Marketing could not be left out of the list since, not by chance.
It is so important and so famous because
It emphasizes the importance of understanding the desires of your ideal customer profile and uniting them with the needs of your business so that everyone involved wins Michelin earns from the sale of tires and becomes the target of trust and DX Leads admiration from customers by facilitating unique experiences in their lives) Customers experience a sense of freedom, of pleasure, and create irreplaceable and addictive) memories because of Michelin Restaurants receive attention and prestige when they enter the Michelin Guide’s nomination list. It’s the Customer Success concept at its peak! And today, with access to the Internet, it is clear that the company would not stop creating content it has a website and even an application with news, stories and recommendations for restaurants and other establishments around the world.