To meet these expectations, more and more companies are displaying their carbon footprint, including among those for which it is not compulsory (less than 500 employees) and communicating, where appropriate, their choice of local manufacturing, more ecological delivery solutions or even a green payment solution. 8. Subscriptions and boxes Subscriptions are a particularly good opportunity for retail and especially for replenishment items like consumer packaged goods, beauty and personal care products Projects bloom like a Gambettes Box which delivers to its customers 2 surprise tights per month, MySweetieBox, the beauty & lifestyle box or even Vivadogs, which sends themed toys and treats for puppies on a monthly basis.
These formulas really took off in the middle
of the health crisis with a growth of 41% , according to estimates by Insider Intelligence. A trend that should continue to reach 3% of online sales in the United States , or more than 27 billion dollars. For its part, the “FutureBuy 2021” study by GfK reveals that 23% of those questioned had already tested this service and that they would probably continue to Belarus Email List buy by subscription. A new sales model that particularly appeals to and involves millennials and Generation X , conducive to developing customer LTV (life time value) and loyalty. 9. Visual commerce and live shopping How to seduce online consumers, make them live a user experience closer to in-store sales? Thanks to visual commerce and live shopping , two strong trends for 2022.
Online Visual Merchandising aims to create
An environment conducive to selling through an impactful interface to influence customer behavior. In concrete terms, this consists of replacing the static DX Leads photos of merchant sites with 3D visuals, optimized for each type of device, in order to allow consumers to better understand shapes, materials and textures. 3D technology makes the consumer an actor in his purchase by facilitating interaction with the product, since all the parameters of the 3D models are fully customizable in a few clicks . , which will appeal to brands wishing to offer their customers an interactive and immersive experience with livestreams broadcast on their e-store or their social networks. A new concept that paves the way for creativity as evidenced by the live parade organized by Alibaba on the principle of see now, buy now , during which spectators could interact with the brand and buy items as they go they discovered them.
