By Francisco Neto social media management Advertising Before you understand social media management, it is important to point out that, a few years ago, if you told a company to create a profile on a social network, it would sound strange. “Social media? What does this have to do with my business?” Fortunately, this view of the world has changed over time: currently, most businesses, regardless of the segment in which they operate, have a profile on social media. It’s because? Well, if it’s on social media where customers and future customers are, that’s where companies should engage, create online authority and win leads . This whole scenario, however, has a problem: not all companies know exactly how to use social networks in a promising way, which makes the work of a social media manager essential. And then? Do you want to become this professional,
Therefore to help you and bring you
What is social media management? 2. What is a social media manager? 2.1. How much to charge to be a social media manager? 3. How to become a social media manager: key skills and capabilities 3.1. Content production 3.2. Cross-platform experience 3.3. use of tools 3.4. Undergraduate and postgraduate 3.5. Specific courses 4. Conclusion What is social media management? Social media management is the process of managing a company’s Angola Email List online presence on various social platforms such as Instagram , Facebook and TikTok . Contrary to what some people might imagine, this process is not limited to choosing which posts to publish throughout the week, much less knowing the best time to post a Reels on Instagram . Publications are indeed important elements of this management, but they are far from the only ones. After all, social media management covers several aspects.
Journalism and Social Communication
such as creating an efficient marketing strategy capable of reaching the right people and, thus, leveraging a business. What is a social media manager? Advertising The social media manager, who can work alone or lead a team, is the professional in charge of managing a company’s social networks with the aim of coordinating marketing and relationship DX Leads actions with its clients and future clients. Among the functions he performs are finding a strategic balance between customer service, content creation and analysis of results. Incidentally, it is due to these points that social media management is closely linked to digital marketing . Along with this, this professional is also responsible for monitoring metrics and indicators, as well as creating an editorial line , setting up a content calendar , defining strategies, and also preparing and presenting performance reports for the company.