It is no coincidence that they are based at La Base de Lorient Grand Large, an internationally renowned offshore racing preparation and training site. They have opened a boat sail recycling center there as close as possible to rental companies, sailmakers and all those involved in offshore racing. For Matthieu BIMBENET, co-director of the Morbihan company with Nicolas VETO, this is the heart of 727sailbags’ DNA: “Unlike the majority of players in the textile industry, prey to fast fashion, we create our collections from the material we have available and not from a drawing. Our collections are designed to remain in the showcase for approximately 2 years (and not a few weeks.
In line with our logic of sustainable development
727sailbags is both a manufacturer and distributor of its creations based on recycled sails. The brand has 5 permanent stores, 2 seasonal stores, a store in the United States and works with resellers in France and abroad. It is also present at many Russia Email List events in the world of ocean racing: boat shows in France and the United States, Route du Rhum, the Solitaire du Figaro, the Bol d’Or Mirabaud… And finally, we also offer personalized items in BtoB. 727sailbags has had an online store since 2010, when they opened their first store. It’s a strategy that we will maintain over the long term, says Matthieu Bimbenet. Our website represents 20% of our turnover, our stores 35% and our BtoB activity 40%.
It’s a balance we want to keep
All these activities feed each other, it’s a virtuous circle that works. » 2) In 2021, you wanted to redesign your e-commerce site, what was your need? We then DX Leads had two websites: a French site in .fr and an American site in .us. In 2020, we changed our business model in the United States and opened our own store in Annapolis. It was essential that our e-commerce tool correspond to our new organization. We also had to modernize our sites and make our American website responsive, which had not been responsive until then. says Matthieu Bimbenet, CEO of the company in charge of product, supply chain, communication and marketing. The French site of 727sailbags was on an old version of PrestaShop which was no longer maintained.