Their click-through rate was low, the SERP was saturate with ads, and the mobile results also lack the right column. Google has been testing the fourth position for quite some time, but only now has it been put into full operation. According to foreign tests, it is already display in almost all of the results. ps Organic results vs. advertisement For organic search results, it represents a more fundamental change to the display of the fourth ad. to the position , in some cases up to the th in the case of the knowledge graph or up to the in the case of extracts from Google Maps position.
In Most Cases Only One
What might the search results look like? ps advertisements and Shopping Ads ps advertisements and Shopping Ads And how will it turn out with CTR? Looking at the upgrad SERP, any decent SEO consultant will be horrified and start tearing Bahamas Email List their hair out. But is it really that terrible. The ad and canceling the right column will change the CTR distribution for the first page of the SERP. Some organic traffic is likely to spill over to PPC. TOP positions will get even more attention CTR from users and clients.
Organic Results Will Make It Above The Fold
The click-through rate on the first position will increase considerably, and with it, the fear of a return to optimization for positions will also grow. The click-through rate of the third organic result will decrease, because in most cases it will be below DX Leads the fold of the page and will thus lose its previous favorable position. However, ads will only show highly competitive phrases , which means that the vast majority of search queries will not have AdWords ads. A worse situation can occur in industries where generic and competitive phrases are very important and have a high conversion rate.