According to Omnise, omnichannel marketing automation vs a single-channel approach results in: an engagement rate of around 18.96% on omnichannel vs 5.4% on single channel 250% higher purchase frequency an average basket 13% higher a 90% higher customer retention rate A personalization that will have to take into account the latest GDPR directives and an average loss of data estimate between 30 and 70% due to the scarcity of cookies . If those relate to the operation of the site, such as authentication or the memory of a shopping cart, are not impact, the other categories (advertising, A/B Testing, social networks, etc.) are now subject to obtaining of consent.
A personalization that can however be envisage
Without personal data, thanks to AI. Artificial intelligence interprets user actions by collecting contextual and behavioral data . Data that is all the more timely since it corresponds to the needs of the consumer at the precise moment when he interacts with the Bahamas Email List brand. Another alternative is the cohort targeting systems develop by Apple or Google. With the Privacy Sandbox, the solution offere by Google, Internet user behavior will be anonymous since it will be analyze within a group (or cohort of users) with similar interests. so that the user is not identifie, but also sufficiently precise and made up of similar profiles to guarantee relevant targeting. 3. BNPL for Buy Now Pay Later The BNPL, (in French buy now pay later ) or also call split payment.
Has developed rapidly since the start
Of the health crisis and is now part of good customer DX Leads experience practices , in particular for customers. generations Y and Z. This payment facility, which responds to a demand for immediacy while guaranteeing the security of transactions, already has well-established players, such as the Swedish unicorn Klarna and the Australian FinTech Afterpay, acquired this summer by Square, as well as financial giants like JP Morgan or American Express, and perhaps soon Apple. A solution that would augur an increase in the average volume of orders by + 41% and the frequency of purchases by + 36% , according to Klarna. 4. Delivery: closer, faster, more convenient Containment measures have considerably accelerated purchases with home delivery, particularly in the food sector, which alone recorded +46% in online sales between 2019 and 2020.