Crazy days arrive with Black Friday. This year all forecasts point to unparalleled growth for ecommerce, in fact we have seen it with Singles Day or Day. The campaigns on these dates do not stop breaking all expectations! The impact of COVID-19 is huge and we have to keep in mind that many shoppers who used to visit physical stores in this New zealand email domains period in previous years are now more prepared than ever to digitize this conversion process. According to the study Black Friday 2020: What does the consumer expect in this new reality? conducted by Google, this year 67% of Spaniards will buy online (47% directly and 20% combining on and off channels).
Tips para Black Friday 2020
Before we start… When does Black Friday start? On Friday, November 27, although it will last throughout the weekend to link up with Cyber Monday. To help you be successful and have everything on the right track, our team of experts in feed management and digital strategy has put together a list of tips for you. Still, your strategy should not focus on a single day. It would be ideal to work on a more lasting action and thus be able to channel users through all phases of the funnel until the purchase and loyalty. A good idea, and one that we have seen gives very good results, is to add a previous phase of “Prepare your basket” to your Black Friday campaign.
At a strategic level:
Before launching any campaign, prior organization is very important : dates, actions… Having everything structured and as much work as possible in advance will avoid possible last-minute mistakes. DX Leads For example, scheduling or modifying a campaign at the last minute slows down campaign optimization and spend. It is a day full of promotions by all brands, that’s why our team of experts recommend you think ” out of the box “. That is, look for actions outside the traditional to be relevant to the consumer at a time of so much competition.
