How Do They Connect It’s quite common for people to think that Inbound Marketing and Content Marketing are the same thing — and a lot of this confusion is because Inbound Marketing uses Content Marketing as one of its main strategies! However, there is a small and subtle difference between these two ways of doing Digital Marketing, which can be seen when analyzing the operation and purpose of each of the strategies Imagine the case of an industry that markets its product through supermarkets — a place it has no control over. In this case, generating leads will not make this brand sell more, since the sale is not carrie out directly.
Should not be its objective
The objective of this brand, in fact, should be to influence the consumer’s choice so that, when he is in the supermarket, he chooses its product over any other competitor that is also present at the point of sale. And this is achieve through Content Marketing, by working on elements that generate the familiarity necessary to stimulate the desire and preference for Pakistan Email List the product or service of a specific brand! Tip Content Marketing examples for you to be inspire! In Inbound Marketing, this does not happen in the same way although you also use content in your actions, the intention is different. who will have a relationship with the brand nurture until they reach the sale — and this sale is carrie out through a channel that the brand itself has control over.
In the first case industry it is even possible
To use Inbound Marketing to discover a potential customer and continue providing content to them through email marketing, for example, but this email nutrition will be using Content Marketing to generate need in the consumer , not to sell DX Leads directly! In general terms, this is the big difference between Content Marketing and Inbound Marketing! And, if you want to know in more detail, I suggest you take a look at the content below Tip Differences between Inbound Marketing and Content Marketing The Inbound Marketing Handbook How to plan Content Marketing? There are three fundamental steps in Content Marketing planning that you must follow.