Any company wishing to adopt a more ethical behavior. By focusing on honesty, they guide brands to appeal to consumers who want political, social and environmental issues taken seriously. Transparency is the reason people buy Brands generally think that quality and price are the most important features of their product or service. Our study has shown that this is no longer the case. 46.4% of respondents say that a brand’s honesty and transparency about its business and its impact on the planet and society are among the 3 factors that would most encourage a consumer to buy, along with the quality of the product or the service offered for 45.7% of those surveyed. figure_1_trustpilot_en.png Figure 1 Trustpilot: e-commerce and customer reviews.
In addition, more than a third
Of respondents indicated that a brand that puts the opinion and experience of its customers at the heart of its business makes them more likely to buy. Why ? This trend may be because consumers know they can trust their peers to speak honestly about their Sri Lanka Email List experience with a company and its products. Companies perceived as dishonest or harmful will lose customers We also looked at what would deter consumers from buying from a company or brand. We asked consumers to select responses that would deter them from making a purchase. 47.1% said they are less likely to buy if the brand appears to be over-marketing or dishonest.
This discovery explains why more than a third
Of respondents said they were more likely to buy from a brand that puts the opinion and experience of its customers at the heart of its business. If consumers DX Leads can’t trust a brand’s marketing, they’ll turn to other shoppers for their transparent reviews. figure_2_trustpilot_en.png Figure 2 Trustpilot: e-commerce and customer reviews 44.2% of respondents said they are less likely to buy if the company neglects customer experience and feedback. If a shopper tries to engage with your brand and doesn’t receive a response, or your response doesn’t address their issue, they will be left with the wrong impression. But the individual exchanges are not the only ones that are important. Consumers can see how you handle customer feedback on public channels like social media and review platforms.
