Sometimes new SEO techniques pop up and cause a big stir, but they usually die out. Remember the Skyscraper method? Well, don’t put the semantic cocoon technique in the same basket, it’s not going to go away. You will find out why in this article. But first, here’s a quick refresher for those unfamiliar with the semantic cocoon. What is a semantic cocoon? A semantic cocoon is a group of content pages that collectively covers a large area. It provides contextual support to other pages in the same group. It also creates a network of internal links to help users (and search engines) find your content. Semantic Cocoons allow you to cover broad topics and dominate keyword categories in organic search. The semantic cocoon model is based on a star structure, and each cluster has three essential elements: A general-purpose pillar page Several in-depth grouping pages Strategically placed internal links.
Why are semantic cocoons important for SEO
If you deal with content creation and SEO, you should pay attention to semantic cocoons, as they determine the key performance indicators (KPIs) that we report on. Are you measuring keyword rankings, traffic, or conversions? What about engagement or pages per session? The semantic cocoon model makes Jordan Phone Number List your natural referencing on Google and your editorial strategy more effective in optimizing your digital marketing efforts. Still not convinced? Here are four more reasons why the semantic cocoon is important for SEO. 1. Google invests in understanding semantic cocoons Google recently dropped some SEO bombs. First, he announced a breakthrough in ranking technology that helps the algorithm determine the relevance of specific passages within the webpage. Here’s the ad from Google that I highly recommend you read. Google announced in September 2021 that it now understands how people typically explore certain topics. It goes beyond identifying related topics.
Example of a semantic cocoon
There are many variations of the pillar cluster model. For example, an eCommerce category page that organizes products into subcategories and links to those pages. Another example would be a DX Leads central content page that breaks down the different types of life insurance and links to blog posts or guides on those subtopics. The semantic cocoon in SEO Here is an example of semantic cocoons that we built on the Seoptimale website for our SEO guide. This guide is incredibly comprehensive. It also covers keyword research, competitive analysis, on-page SEO, link building, and more. In each subtitle, we have created a link to the corresponding blog post. In return, we linked to the e-commerce SEO blog post, from each page of the semantic cocoon, where relevant. How to set up an SEO strategy with semantic cocoons Staying organized is key when crafting an SEO strategy, and content clusters force you to tidy it all up. Here’s how to start.