Click on the banner and check out our e-book with the detail step by step ! Buyer’s Journey Complete Guide to Creating Your Buyer Persona How does the persona apply in the day to day of the company? The study of personas can be appli in the most diverse areas of your company. When we think of persona , it is common to think mainly of the marketing area. In fact, the marketing industry takes advantage of this information, but this is not the only purpose of this strategy. The sales team can also use this information to be more strategic and successful on a day-to-day basis when your team that is on the front line with customers knows what the characteristics of your ideal consumers are.
It is possible to counter objections
Of purchase in a much faster and more practical way, using the best sales arguments . The same happens when we think about service. Considering a post-sales routine, in which your company is focuse on retaining customers and maintaining the France Email List profitability of the business, a customer relationship team that really knows its audience can do a much more interesting job. And we don’t stop there we can also think about the development and adaptation of products and services to meet the needs of this audience . difficulties and challenges facd by the public. Why not use this information to improve your products and gain even more customer satisfaction.
Can persona and audience work together
With the growth of Digital Marketing and the accelerate diffusion of the persona definition , many professionals began to discredit the target audience . However, this view is wrong, as both concepts can be complementary to an effective DX Leads marketing strategy . If we stop to think about the two working together, we will see that the target audience helps when creating actions that aim to reach a more massive slice of society. The message, in this case, could be much more comprehensive and at an earlier stage of the sales funnel . Tip What are the differences between multichannel and omnichannel? In the case of the persona , the approach of Digital Marketing initiatives can be much more personalized and, therefore, more targeted to the specific context of that group of prospects.
