The Ultimate Guide to User-generated Content: More Sales With Less Effort

Improving the performance of social media ads is a huge challenge in today’s competitive market. Revolutionary features like  Instagram Shopping Checkout remove barriers to purchase, but how can you try to sell your awesome products online without being one of the crowd? You can use User-generated Content (UGC) to increase sales, reach, accountant email list and social. Media engagement, as well as cultivate customer loyalty. Increase online sales with less effort. This is essentially what we’ll look at here, because this is (and much more) what can be done with UGC. If you consider that it is a priority to improve the performance of your campaigns or the automation of catalogues,tell us your story here . The definitive guide to User-Generated Content wouldn’t be complete without a good old definition of our topic.

 

User-Generated Content: Definition

It is an important plus for online sales. Advertisers can use customer-created photos and videos to increase reach, engagement, and most importantly, sales. Acting as a real demonstration and generating awareness, it benefits several KPI’s, reducing the CPA (since it does part of the work) improving ROAS and customer retention. UGC takes the buyer on a journey to the idea that what he is looking at is something he must have. It allows them to imagine themselves using their camera to do what they want.

User-Generated Content vs. Online Shopping

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You can sell online simply by posting a product photo, setting up your Google Shopping ad, and hoping for the best. UGC is, in part, the act of showing a product in its real context, facilitating interest DX Leads for its own sake through user-generated content. Let’s see an example. A state-of-the-art camera on a smooth white surface? It sure looks good and all the information about the different settings, the quality of the photo, etc. It will be below the image. Then it is up to the prospective buyer to make the decision. Compare this to the image below, and try to see it as a consumer sees it.

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