These ambitions would not be achievable without ad hoc marketing strategies. Indeed, for 43% of retailers, such as MaSpatule or Le Comptoir Irlandais , acquisition is the main challenge for 2022 . Among the levers they intend to activate to convince new customers, SEO comes first (more than 45%): merchants plan to allocate more than 30% of their marketing budget to it. Indeed, PrestaShop Million Club merchants such as Pyrenex and MaGarantie5ans declare, for nearly 43% of them, to be first interested in Marketing Automation . CRO and Social Selling come in second and third place, with 24% and 14% of merchants interested in these levers respectively.
Marketing automation is essential in
Our blended business, where we mix product sales and online courses. Our scenarios help us to arouse interest and loyalty, at the heart of our e-learning strategy specifies Frédéric Roubaud, Director of Beauxarts.fr . Finally, merchants know that it is Armenia Email List also important to listen to their customers who want more sustainable e-commerce. Thus, a large majority of them (nearly 55%) such as macoque , Deco Stock or Maison de la Soie are interested in green packaging, but also in ecological transport (nearly 23%) or even second-hand items or reconditioned (nearly 15%). 5% reduction in empty space in our parcels represents the equivalent of 20 fewer trucks on the road over a year specifies Jean-Baptiste Gabellieri, Shopix e-commerce manager.
About PrestaShop Million Club Created in 2019
The Presta Shop Million Club aims to unite merchants who manage their e-commerce activity using Presta Shop and who generate more than one million DX Leads GMV (gross merchandise value) per year. Among the tens of thousands of merchants meeting these criteria, the Club brings together around 500 merchants in France, Spain, Italy, Poland and Latin America. It brings together a wide variety of sectors, in both B2C and B2B, from fashion to food, including household equipment, sports, jewellery, gardening, or even pet stores, boating and creative hobbies. Completely free, the PrestaShop Million Club allows merchants to discuss with their peers, share their best practices and invest in joint activities to develop their business. Infographic: 10 e-commerce trends deciphered By PrestaShop Team – March 15, 2022 – schedule 5 minutes Tips We keep repeating it, the global pandemic has enabled e-commerce to make spectacular progress.
