To respond to this, the market is seeing the emergence of ever more attractive and innovative services. Cohort targeting, live shopping & visual commerce will feed a resolutely omnichannel commerce while new acronyms (BNPL, PUDO, DTC, etc.) will become part of everyday language from 2022. Decryption… 1. Omnichannel Since the health crisis, omnichannel is now at the heart of the economic models of companies, of all sizes and all sectors combined. With the development of click & collect (+600% between 2019 and 2020), it has proven to be one of the main levers for growth in turnover with an estimated rate of 9.5%, compared to 3.4 % for companies with weak omnichannel strategies. As Alexandre Eruimy, CEO PrestaShop pointed out on the occasion of PrestaShop Day 2021 : It’s a real breakthrough.
Digital finally has its place Tomorrow
We will no longer be talking about e-commerce on the one hand and physical commerce on the other, but of commerce in general! This new reality goes hand in hand with new consumer expectations. Already in 2019, 87% of customers said they wanted a Azerbaijan Email List personalized and consistent experience across all purchasing channels. This desire for a “seamless” journey does not only concern the various devices (desktop, tablet, smartphone, connected watch, etc.) but involves all points of contact with the brand, through various online and offline channels: physical stores, e-mails, e-commerce sites, marketplaces, social networks, mobile applications or even interactive terminals. An aspiration that is already reflected in the enthusiasm for the shared basket.
A need that merchants must imperatively
Take into account in 2022 to attract increasingly DX Leads seasoned consumers. According to the Future Shopper WPP study, while marketplaces maintain leadership, there has been a significant drop in Amazon’s dominance, particularly in the inspiration phase (38% in 2021 vs 64% in 2020) and research (41% in 2021 vs 74% in 2020) to the benefit of Another big winner of the mass adoption of new uses is social commerce . In France, 21% of consumers have already purchased on a social platform, with an estimated margin of improvement of 25%. 2. Hyper-personalized customer experience In the UK, 80% of consumers say they are more likely to buy if a site offers them a promotion and a personalized experience. Thus, personalization and omnichannel appear as the winning duo of the coming year.
