The characteristics that a customer could have . To define a persona , it is not enough to just consider demographic and socioeconomic aspects, as is the case with the target audience . More detail research is need to also understand the slightly more subjective characteristics of these customers. We can include in the creation of the persona questions such as dreams and desires difficulties face in everyday life challenges frustrations hobbies which media they consume who are your idols what their beliefs, among others. Below is an example of a persona definition.
To make it easier to understand
Let’s use the example of the same premium shaving products online store “Paulo is 32 years old and works in advertising. Creative director at a large advertising agency , he achieve professional success early and is consider a reference among family and colleagues. He is single and does not miss a night out on the weekend, where he always goes Egypt Email List with your friends. He loves to take care of his appearance, and his beard and hair are always impeccable. Despite the success that everyone admires, she is afraid of never finding her ideal match. He dreams of, one day, having a family, children and a beautiful house in a gated community.” Can you see the difference between target audience and persona.
How important is it to create a persona
Understanding who your target audience is is fundamental, but creating and knowing your persona strategically will give you much more confidence in all communication and sales actions that will be carrie out within your company . After all, the persona DX Leads directly impacts several aspects of your business and, therefore, having a qualifi professional is essential to carry out a quality study. Helps you identify who your audience really is One of the most striking benefits of creating personas is the possibility of identifying who your audience really is . When we trace the target audience, we are able to segment a small slice of the population that fits the products and services market by your company. However, in many cases, just understanding this slice is not enough.
